Biometrics

With our Biometric system you can gain the highest level of audience information, you will know more about your customers than ever before. The standard customer counting systems can show you how many people have entered your store, how many left and when. With our Biometric audience analysis you will know which percentage of your visitors were from which age group, which mood and gender. This information can be extremely valuable for marketing, operational and strategic departments to make the right conclusions and decissions.

With Biometric analysis you can measure the result of your marketing campaigns, the reach of your target customer group, which customer group is visiting which of your stores, so you can adapt your sortiment to your local visitor groups.

The system works with laser sensors, which sense the movements, a camera is recording the entering faces. The Biometric system is analyzing the faces with a special complex algorytm, and determining the gender, age and mood of the person. All the data is transfered to a central server, where all the statistics can bee seen on an online dashboard.